Google Workspace as Your Business Email Service Provider

If you're like most people, you can't afford to miss an hour of work every day. But what if you could find a way to save time and get more things done? Setting up your iCloud mail service with Google Workspace might be your answer.

When you have an email service for business, all your employees will be on the same page, no matter where they are or what they're doing. And that means increased productivity and fewer missed appointments! That's why you need a solid email service provider (ESP) to help you achieve the best results possible.

But how do you decide which one is the best? The following section will examine several key factors when choosing an email provider.

What You Should Look for in an Email Service Provider

1. Integrations offered

Data integration is one of the best ways to reach customers, especially if you want to rely on something other than one email. Plus, you don't want to risk having centralized data, so you should opt for an email service provider that's easy to integrate with eCommerce and CRM platforms, social media channels, and other innovative technology platforms.

  2.  Deliverability

Your email service provider should have a good reputation for getting emails to the right people and a strong relationship with the most important players in the email ecosystem. By doing this, your bounce rates will go down, your delivery rates will increase, and your subscribers won't be able to send you to the spam folder.

  3.  Ease of use

The ideal email platform should be user-friendly, functional, and easy to learn so companies with small marketing departments can get up and running fast. The email builder should also have drag-and-drop features, a library of ready-made templates, and the ability to create, edit and style email campaigns without writing a single line of HTML or CSS.

  4.  Automation

A good ESP should include automation, which increases traffic, conversions, and engagement. And not only should the ESP provide simple automation like "welcome," "product purchase," and "abandoned cart," but it should also offer a variety of triggers and events that you can automate.

  5.  AMP for Email

The world of email marketing is changing, and it's time for your business to get on board with the latest developments. You've probably heard about how Google has been working on Accelerated Mobile Pages (AMP) for Email—and you might think it doesn't affect your business. But AMP for Email is a game changer that brings your email accounts to the next level by allowing you to have interactive email features, like scrolling through image carousels and displaying lightboxes.

AMP for Email also allows sidebars with menus, so your audience can easily navigate your emails without clicking "back" or "forward" on their mobile apps. And if you want to optimize your email addresses for mobile devices, it would be best to have an email service provider that supports AMP for Email.

  6.  Great onboarding and customer support

Your business may need help figuring out what to do next, identifying why your emails aren't getting delivered (like when spam complaints go up), learning best practices, or fixing problems with your email campaigns.

That's why you should consider how easy or how hard it is to get help from your ESP, like how many live customer support hours are available, how long customer support tickets take to resolve, and how thorough the documentation is. You should also look at their documentation, resources, and guides to see if you can quickly fix problems with their tools.

  7.  Segmentation

You should segment your lists to get your customers involved and connected with your brand. Segmenting your email lists lets you break them down into smaller, more manageable groups based on specific criteria. This way, you can give each group a more personalized experience and get them more involved with your brand.

You should also be able to split your customers into groups based on how they interact with your website, such as their age, gender, location, interests, hobbies, and morals.

  8.  Pricing

Most ESPs use tiered paid plans with a free plan for newbies. The top tier will obviously cost the most, but it also has the most features for your business. Select the tier that matches your needs and business budget to get the most out of the platform.

In addition, consider how fast you might grow your contacts list. An increased volume of emails each year may trigger ceilings or restrictions within your contract. This can lead to unplanned overage costs that will incur later on and can hit at the most inopportune moments. Note that not all ESPs work on 24-month or 36-month contracts—some allow you to pay as you go each month, but this may be a more expensive option in the long run.

If you're searching for an ESP, Google Workplace is the most promising one on the market. But why should you go with Google? After all, there are plenty of other options. In the next section, let's see why Google Workspace is better than the rest.